Now that we have established the arrival of cinema in India and how several factors had an influence on the Bollywood industry, the journal will now explore the pact of films Hindi in India. Through commercialization, Bollywood reinforces the idea of ​​the importance of materialism. Throughout a film, objects are constantly presented in a form of product placement. Rather than entertainment, Hindi films are now used as a means of advertising and marketing. Constantly showing films in which an actor drives an expensive car with fancy clothes reinforces the idea that we need these expensive items. Some even claim that films produced today do not have a plot (Rao, 2007). A clear example that illustrates the importance of marketing across the film industry is the release of a song before the release of the film itself. As mentioned earlier, songs are crucial in a Bollywood film. However, we've come to a point where the songs themselves are more important than the film. By releasing the songs earlier, the film industry earns more revenue from listening to the song. It is also believed that if people like the songs in the film, they will enjoy the film itself in its entirety. Another example that promotes the idea of ​​materialism is advertisements in which famous celebrities promote many products. By promoting materialistic items by famous actors and actresses, it allows the audience to believe that they must buy this product to be like the actor or actress. Bollywood has modernized and is now used as a means of “consumption and commercialization” (Rao, 2007) rather than as entertainment. One of the biggest impacts of Bollywood on India is the loss of tradition. The paper and wood industry has modernized. The article also demonstrates various factors that could have been the result of the modernization of the Bollywood industry. It is important to understand the importance of cinema since it reflects the culture of a society and is also used as a means of depicting societal issues. Through an economic approach, we learn that the film industry is profit-driven and its primary goal is to maximize profit, and through an anthropological perspective, we learn that concepts such as traditions and cultural values ​​are taken into account when talking about the film industry. . Therefore, over the years, Bollywood has become westernized and this has had an impact on India. Works CitedMohanty, P. (2010). Bollywood Item Numbers: From Monica to Munni. In pixelonomy. Retrieved from http://www.pixelonomics.com/bollywood-item-numbers-monica-to-munni