MEDICAL TOURISMMalaysia has documented an expansion of over 20% in medical tourism over the past 3 years and has generated millions in revenue this year. There are many reasons to develop medical tourism in Malaysia. Some are as below: Outstanding medical facilities are provided at unbelievable rates. There are extremely knowledgeable, certified and capable medical experts. The hospitals have an exceptional structure and work in different ways in order to avoid long traffic jams and provide fast and excellent treatment. As Malaysia is a multicultural country, so there is no language obstruction. The visa and visit procedure is very simple and straightforward. WILDLIFE TOURISM Wildlife tourism involves observing wildlife in a natural environment. Most of the country is covered by tropical rainforest and is home to an immense variety of plant and animal species with a huge offshore territory of great diversity of life, with the country's coastal waters forming part of the Coral Triangle. Introduction of the organization: The World Wide Fund for Nature The organization for Nature started working in 1972 in Malaysia. WWF Malaysia's goal is to protect the natural environment. WWF Malaysia's early work focused on natural habitats important for wildlife research. Later extended to the management of protected areas. Today, WWF's work addresses a wide variety of natural environmental issues; it is combined with aspects of policy work, environmental education, public awareness and advocacy activities. Performance and coverage: WWF Malaysia has centralized large-scale priority areas, covering a wide range of wildlife and ecosystem protection. The ultimate goal is to protect, restore and protect the diversity of species, forests, marine, coastal and freshwater environments, in order to achieve...... middle of paper ...... economical , and socio-cultural. Sustainable tourism development would improve the use of ecological resources while protecting natural tradition and biodiversity and living the protection of cultural traditions, respecting the local culture of host communities. Local communities, while contributing to reducing poverty and ensuring sustainable and impartial economic activities, provide social opportunities and services. Implementations of strategies: According to the strategies mentioned above. Malaysia is tackling emerging issues and implementing strategies to develop the country's tourism and move it to an attractive destination for tourists. CONCLUSIONRegarding research and tourism, related businesses and activities are growing rapidly in Malaysia. Malaysia is working with great ambition to develop the country's tourism industry, but some areas still need to develop..