The CVS Caremark Corporation team has made great strides in recent years through focused efforts to gain market share in the healthcare industry. pharmaceutical distribution facing some of the toughest competitors, including Rite Aid Corporation, Walgreens Company and Wal-Mart Stores Inc. CVS's management team has put great effort into its people and health marketing program in pharmaceutical services and retail pharmacy. What is of concern to you and your team is having a clear strategic plan to outpace formidable competition and meet customer demands for innovative pharmacy and healthcare here in the United States and abroad. 'stranger. Consumer desire continues to seek better health and service at a cheaper price. In evaluating your organization's strengths and weaknesses, I saw some areas for significant improvement to better position CVS and the management team relative to their primary competitors: Rite Aid, Walgreens and Wal-Mart. These recommendations will commit CVS Caremark's brand and reputation to being the number one name in the four primary areas of human health pharmaceutical distribution and sales, namely mail order pharmacy, retail pharmacy, pharmacy specialty and retail clinics, nationally and internationally. In my case study analysis, I recommend areas that are instrumental in increasing market share in the pharmaceutical distribution industry here in the United States and around the world. Areas of focus are expansion of retail clinics, delivery of pharmaceuticals, expansion of store branding, urban orientation with organic foods, availability of pharmacists, international expansion and meeting competitors' coupon offers to improve market penetration domestically and internationally...... middle of document ........ covering the Pharmacy segment business unit of retail • Slow GDP growth causing economies to stagnate, reducing retail sales downward • Unemployment rates remain low • Increases in food, healthcare and medicines • Changes in laws regarding consumer health consumers in the Patient Protection Act, the Affordable Care Act, the Medicare Prescription Drug Improvement and Modernization Act, the Deficit Reduction Act, and Medicare Part D • Increase in the number of retail pharmacies offering clinical health services • Walgreens offering more organic foods and products • Increase in customer demands for more organic food options • Walgreens expanding its brand appearance • Additional acquisitions of Walgreens • Rite Aid alliance with GNC for points of sale in Rite Aid locations • Merger of Walgreen with drugstore.com • Health clinic growth of 10 to 15 percent per year for two years and increasing to 30 percent in 2014