The importance of ethics in our daily lives cannot be overstated. The importance of ethical behavior lies at the underlying foundations of humanity. It is the establishment of human progress. As individuals, we are guided by our moral standards in the social orders we create. Virtue ethics and deontological ethics are the two ethical theories that I decided to define. Deontological ethics is sometimes described as “duty,” “obligation,” or “rule”-based ethics because rules “bind you to your duty.” Ex: If you are Muslim, you may think it is wrong to eat pork, it is part of your ethics. I'm a veteran, so I think everyone should stand for the national anthem. This is my own example of deontology theory. This theory also continues to guide most of my decisions in daily life. About what is acceptable and not acceptable in my everyday life. Virtue ethics (or virtue theory) is an approach to ethics that emphasizes an individual's character as the key element of ethical thinking, rather than rules regarding the actions themselves. (ethics) or their consequences. For example, it is virtuous to be courageous in the face of physical confrontation. However, it is a vice if you are too enthusiastic to fight, and also a vice if you are too cowardly to fight when necessary. I have had several experiences where I felt this theory played a major role. One thing that comes to mind is that 10 years ago, while walking down a street in Chicago, I noticed a few teenagers robbing an older man. My instinct naturally led me to intervene and I think he was a perfect example of a virtuous person. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Why I share the importance of ethics in our daily lives? We need ethics since persuasion does not integrate only the inspiration and ability of the receiver to process the message and shape the judgment but, in addition, their obligation to seek data that demonstrates or discredits what is offered to them in a persuasive message. In case both groups are not considered responsible for persuasion, then no persuasion is effective. Viewing persuasion from an ethical perspective changes how we view the process and how we persuade. It reclassifies the old persuasion into one that proposes that in cases where we wish to transform others through communication, we should be considered responsible and do so on an equal footing. In the event that deception is allowed to enter the playing field, then persuasion progresses toward something that would destroy the moral establishment for which human progress is made. Accountability on both sides is the new face of persuasion. This is why I trust persuasion, because a positive, ordinary event is such an extreme pill to swallow. We must be reliable and responsible. Ethics allows us to transmit in an appropriate, sincere and respectful manner. Persuasion is an important communication tool and, with ethical standards, it can be used legitimately. Ethics is the establishment of a civilized society, ethical conduct is essential to influence because it takes into account communication to be done in a compassionate manner, and its immensity is set apart by the advancement of a flow of communication that has been perfected and taken into account for a long time. long lasting.