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  • Essay / Sample Marketing and Communications Plan

    My healthcare organization's communications strategies include: In creating a communication-friendly culture, patients need information, support, and resources for help manage their health, when the above are provided, health outcomes are likely to improve. By expanding the use of patient management technology, it is a tool that helps healthcare organizations connect with their patients on a daily basis. The other strategy is to use engagement communications to monitor patients and intervene if necessary; this helps healthcare providers detect problems quickly and treat them on time. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Enrolling patients in a disease management program is the other strategy when this is done, communication between patients of a particular disease and healthcare providers becomes easy and efficient and fast. Adapting communication to equip patients with more disease-specific information allows healthcare organizations to provide managed and targeted information to fully engage and provide necessary support to patients. Internal communication networks include intra-hospital communication which is primarily communication between employees and patients of a particular healthcare organization. This is important because it encourages employee and patient participation, ensuring a comfortable hospital environment since neither party feels left out. The external communication network includes inter-hospital communication which is mainly the communication between the hospital and the outside world. This ensures that expertise is distributed using facilities such as video conferencing, enabling remote consultation. Stakeholder analysis is a tool used to identify the key stakeholders in a particular project, understand exactly where they stand, and develop teamwork between the stakeholders and the project team. This involves the following eight main steps: planning the process, selecting and defining a policy, identifying key stakeholders, adapting tools, collecting and recording information, filling in the stakeholder table, analyzing the stakeholder table, using the information. Healthcare organizations work very hard to use social media effectively. as a way to engage patients and consumers. By using the Internet to connect patients and healthcare providers, accurate information is provided and marketing techniques are implemented when possible. Some of the other ways media will be helpful in my organization include: training medical staff, benchmarking and improving quality, communicating in times of crisis, and providing live updates during certain procedures. My organization will have a unique logo which is very important for the following reasons: it will reveal the identity of my organization to the outside world and, in doing so, invite new customers, distinguish my organization from my competitors, facilitate patient retention and can also be used as a marketing tool since it can be placed anywhere. My organization will also have a good slogan because it will help distinguish my organization from other organizations in the same field. It will also present the main benefits of my organization in a single statement. THE.