Large images in bright colors invade cities, plastered on large billboards and on city buses. Beautiful women with compelling images fill the magazine stands. When the remote control presses the power, hundreds of commercial advertisements are recorded in our minds. We see these images daily, but how many times have we stopped and thought about how and who created them? Mark Twain said, “Many little things have been made great by the right kind of publicity” (Princeton Review). This growing industry has a responsibility to inform, persuade and remind the public of the many products and services our society needs. offer. A degree in this field can lead an individual down many different and exciting paths. Taking the plunge and declaring a major is one of the most important decisions an individual will face. Getting into the wrong field or staying in an unsatisfactory job will have a major impact on a person's quality of life. The advertising industry offers individuals the opportunity to be creative and expressive, but at the same time, they must demonstrate business acumen and teamwork. When deciding which career path you should follow, it is wise to evaluate all aspects of the field and take a three hundred and sixty degree perspective. Are women successful in this sector? What are the different job descriptions? Will I do my history reading and writing in the field? Looking for the good, the bad and the ugly is an important step in choosing your career and, ultimately, your future. Behind all the glitz and cool slogans, advertising is really about understanding what motivates people to buy a product or use a service. , or supporting a cause (Princeton Review.) Whether it's creating a billboard for a popular clothing company...... middle of paper ......g that sparks interest personal because advertising is not just a career but a lifestyle. Works CitedAlevesson, Mats. “Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency.” Human Relations 51.8 (1998): 969-1005. Internet. March 30, 2011. Broyles, Sheri and Jean Grow. “Creative women in advertising agencies: why so few “babes in Boyland”. Journal of Consumer Marketing 25.1 (2008): 4-6. Internet. March 30, 2011. Clarke, Christine. “Mary Baglivo, CEO, Director of Global Marketing.” Advice (2007): 1-4. Internet. March 30, 2011. “Major: Advertising. » Princeton Review 1-5. Internet. March 30, 2011. Sutton, Denise. Globalize ideal beauty. New York City, New York: Palgrave Macmillan, 2009. 3, 168. Print “The Advertising Formula That Always Works.” » Editing. copywriting.com, nd Web. April 4 2011.