In today's competitive business market, it is very important to remember how effective planning and development play an important role in the overall success of the organization. The ability to plan and execute an effective strategy depends on the quality of the people placed in positions to make those decisions. It is crucial to have an aggressive team that is both competitive and motivated to achieve the set goals. It is not only important to understand the impact of these individuals on the organization, but also the importance of adopting effective hiring practices. Real estate human resources vary from agency to agency, but for larger companies, they always have a strong presence in the business. Human resource management is truly the backbone of all organizations when it comes to the big picture. Additionally, human resource management affects an organization through methods such as effective human resource planning, equal employment opportunity and affirmative action, personnel recruitment and selection process and the manager's ability to manage a safe and healthy work environment. The real estate sector offers many aspects of management related to strategic initiatives that directly affect the organization. When looking at management in a real estate environment, there are many decisions that need to be made and how those decisions affect the organization and staff is a crucial part of the success of the overall operation. Human resource management plays an important role in developing specific policies and procedures, in staffing and managing personnel, in accomplishing individual tasks and in career planning. Let's not forget the basics of human resources management and how it relates to daily operations in a real estate environment. On a daily basis, managers must understand that they are representatives of human resources and that the way they react to staff members in certain situations directly affects the functioning of the agency. Human resource development is a major function that includes not only training and development, but also individual career planning and development activities, organization development and performance appraisal, an activity that highlights the emphasis on training and development needs (Mondy et al, 2005a). must understand that training and development of staff and management is crucial...... middle of document...... based on age, gender, race, religion, functional specialty, religion, sexual orientation, geographic origin and lifestyle, seniority within the organization, or position and any other perceived differences. (Mondy, Noe, 2005d). As noted, it is important not only for the manager to understand the importance of the human resource management process, but also how all aspects of running an operation affect success. Human resource management certainly applies to daily operations and is very difficult to overlook when realizing the constant need to understand and determine solutions for your organization (Mondy, et al, 2005e). These practices are levels of awareness that every manager and employee should be aware of. or in a real estate company. The next time a staff member has a question about human resources planning, equal employment opportunity and affirmative action, recruitment and personnel process or..