People listen to music for a variety of reasons. Some listen to music to relax because it provides a sort of escape from everyday life, some because they are fans of and follow a certain artist, and still others because they can relate the lyrics to their own personal experiences. Regardless, music has played and continues to play an important role in people's lives. Music has been in the air of many cultures for centuries; However, over the past 50 years, the music industry has become an important global industry and a vital area for economic activity on many geographic scales (comp. 45). Over the years, music consumption has grown and spread to many areas. Music consumption has become “more or less”. This contradictory idea alludes to the fact that individuals listen to music from many different artists rather than a single artist's entire album. This leads to a greater diversification of people's music collection. Likewise, more people are listening to music because it has become very accessible. Technology has undoubtedly changed the music industry and is perhaps the biggest reason why individuals no longer consume an entire album. Previously, people had to buy an entire album or CD even if they only wanted a few specific songs. With new technological advances, music consumption has become more fragmented. Instead, individuals can purchase their favorite song from each artist while eliminating all others from their collection. Thanks to technological advancements such as the Internet, there is now a greater variety of music because more diversity is more accessible. An individual no longer needs to leave their house and walk down the street to a store to buy music. Instea...... middle of paper ...... something more. This results in an increase in concert attendance and prices. Ticket prices have increased significantly over the past decade and fans continue to pay the price of admission. Listening to an album isn't the experience it once was, but fans are hungry for concerts that fill that void. As a CEO in charge of a label, I would primarily focus my attention on concert promotion and production, as well as innovation. With the rapid development of technology, it is difficult to see too far into the future of the music industry. It seems the best option is to focus on what works in the present, while always being aware of changes in the industry. It's impossible to predict what lies ahead, but enjoying the present while constantly adapting to changing times is what it takes to survive in such a tumultuous industry..