Table of contentsIntroductionLiterature reviewConclusionSeveral research studies show the relationship between the things an individual sees and the way he behaves. In this research, the impact of promotional activity and advertisements among young people was analyzed in detail. This research was carried out using questionnaires. 45 people participated in this questionnaire. This was distributed at the university among the selected audience. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The questionnaire consists of two segments. These two segments are: some practical examples of the impact of advertisements (agree/disagree) and the extent to which young people are affected by them (on a scale). The conclusion of the research proved that young people are indeed influenced to a large extent by the advertisements and promotional activities they witness. In-depth analysis has shown that these activities can even change the thinking patterns and societal behaviors of young people in the long term.IntroductionIn any society, young people are considered the guardians of the future of that region or place. Young people are becoming more and more materialistic and attach value to things that were not considered important in the last century. Advertising is a means of communicating with users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence the people who receive them. Advertisements are the channel through which the consumer is informed about the product and value is attached to the product. Where advertisements are considered beneficial, their current application does more harm than good and may have long-term impairing effects. The social, structural, internal and external factors which are essential in shaping the behavior patterns of young people, the impact of advertisements is on all and people are affected by different advertisements on the basis of these factors. For centuries, advertisements have served to introduce a product to the mass market and then pass it on to the next. In the past, advertisements and promotions have played a crucial role not only in introducing a product to the market but also in its overall success. In the past, advertisements were usually handwritten or printed brochures. Recent years have seen the evolution of technology and that of people too. The life of a common man has become extremely busy and the little time he has to release his stress may or may not be spent sitting in front of the television. Today's businesses have taken note and promotions have evolved as well. Over the last century, advertisements have evolved from a simple one-line print to much more and sometimes even advertising without even saying anything. Advertisements impact the way people behave, react and change their purchasing habits. Literature Review It is widely believed that the age group that can be easily influenced is today's youth and advertisements and that every effort should be made to get the most out of them. do. Nowadays, advertisements target the “dreams” of the individuals to whom the products are presented. Advertisements are everywhere on television, in newspapers, magazines, journals, radio, print, Internet, direct sales, billboards, direct mail, contests, sponsorships, posters, clothing, events, colors, sounds, visuals and even people. Putting an Apple logo on the back of a phone is apromotion of the product and the consumer learned to benefit from it. Logos on cars are also an example. People paid for the car, not the logo on it, it is an advertisement of the company that made the car, the owner of the product is unknowingly promoting the brand he is using. Youth are greatly impacted by this thing, according to a research it was found that there is a 50% chance that 2 strangers will get along if they see each other driving a car of the same brand. The same can be said about phones and, therefore, any product. Promotions and advertisements have attached value to all the products in this world and consumer behavior is such that consumers feel like they are part of a big family and this gives them something to talk about, something that puts them on the same wavelength. It's like making a connection when an iPhone user sees another, when an Audi owner sees someone else coming out. The favorite leisure time of today's young people is television and mobile phones and they intentionally or unintentionally take cues from them and apply them. them to their lives. In the past, advertisements were aimed at a local population and were successful in changing the purchasing habits of locals. But since the beginning of the era of globalization, advertisements have had an increasingly greater reach and their impacts have multiplied. They introduce a foreign culture to another region, which may or may not be useful. They make you see the world through the eyes of others. Today's advertisements aim to highlight how the product offered can help them achieve their dreams or satisfy their immediate need. This may be true for some products, but there is also a downside to these “need-targeted” ads. These advertisements aim to exploit people's wishes by showing them desirable things, which may include, but are not limited to, girlfriends/boyfriends, mansions, luxurious lifestyle, glamour, spotlight, adrenaline rush, then modern day advertisements try to create a link between the product offered and their wishes and dreams. People, especially young people, are beginning to associate their wishes and fulfillment with the use and use of these products. The best example of this is the SUV and protocol culture. Anyone owning an SUV in our society is considered influential and young. see this, it is an advertisement to be in a position of power and when someone among the young people who have witnessed this comes into a position of power, there is a 70% chance that they will try to resort to this life he saw. Similarly, advertisements for soft drinks and body sprays depict exotic lifestyles and show people deriving utility from consuming these types of products. Young people, knowingly or unknowingly, begin to follow the lifestyles presented and begin to think that this is the new “normal”. Like any product and service in this world, advertising can also have a negative impact on people's lives. The aspects to take into account when evaluating their impacts can vary from financial impact to cultural and societal impact. Seeing is believing, this is the new approach to advertising. Young people are fed portions of the same thing over and over again until they begin to think that this is the way life is. An act that is culturally considered bad is portrayed in an advertisement as good and no one pays attention to it, but over time people begin to accept it as normal or see it as something permissible. This questionnaire was carried out in a.