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  • Essay / Customer satisfaction with the implementation of Ladies...

    PROPOSAL1. Title: Customer satisfaction with the implementation of Ladies Coach for KTM Komuter.INTRODUCTIONWhat is Ladies Coach?Ladies Coach is a coach only for female passengers when using the KTM Komuter service.The icon Ladies Coach: The reason why Ladies Coach was introduced to the public: It was introduced only to provide customers with a comfortable and safe journey. This is also to avoid the risk of sexual harassment in a crowded environment. The benefits of implementing Ladies Coach:  Reduce the risks of sexual harassment and pickpocketing during their presence on the train.  Avoid physical contact with the male customer A leisure tripHow to recognize the Ladies Coach?The Ladies Coach will be in the central car of the KTM Komuter train.The availability of the Ladies Coach:The Ladies Coach is available at any time, including weekends and public holidays.Ladies Coach can be boarded by whom?The ladies coach can be boarded by female passengers of different ages and boys under 12 years old accompanied by a guardian or parent .The difference between ladies coach and normal coach.Ladies coach using pink color and can be identified through a special sticker placed on the windows and doors on board and outside the train. Banners were also hung on pink-painted poles in the designated area of ​​each station. What to do if a male passenger boards the Ladies Coach. All passengers must provide their full cooperation. The female customer can politely approach the male passengers and ask them to take a normal coach. If the door has closed and the train is moving, the male passenger must sit down and...... middle of paper ......n feels satisfied with the implementation of the female coach . Nowadays, women do not feel safe in the company of men and especially strangers. Women easily become victims of crime because they are not aware of their safety and security every time they go. Many cases occurred on the train and have been reported before, including sexual harassment and pickpocketing. Therefore, KTM Komuter is taking a drastic step by introducing the Ladies Coach to avoid the same cases. Since then, KTM has received positive responses from all respondents. Most of the respondents appreciate the service facilities provided by KTM. We also found that some users, especially men, strongly disagree with Ladies Coach. Each station has one or two police officers to ensure that only women board the Ladies Coach. If they catch a man inside the Ladies Coach, they will surely be kicked out by a policeman..