Aston Martin automobiles are of the highest caliber of motor vehicles and require individuals to spend a fairly significant portion of their disposable income to purchase and own them. Research shows that these cars reach $200,000 and up in price, which is way more than the average consumer is willing to invest. The ad is created in order to convince the heterosexual male population that purchasing a used Aston Martin is just as effective and satisfying as purchasing a brand new luxury car. In an attempt to attract consumers, ad developers created the image depicting a woman's posterior in order to attract the attention of their target audience. In addition to the sexually stimulating image that the advertisers included, there is also a humorous statement regarding the price of motor vehicles. The coloring of the ad as a whole contributes to the overall tone that ad creators are trying to convey to the audience. Combining the previous elements, the advertisement shows that even the middle class is capable of living a lavish lifestyle which includes Aston Martin cars, available at a much lower price, even if they are not in the newest condition . In the ad, there is a woman seductively exposed, with her legs exposed in a kitchen-like setting. Upon first viewing, the viewer would infer that the overall color palette of the advertisement presents a refined yet comfortable setting. The colors are neutral and not totally flashy in order to show that those who buy their Ngo 2 car will be sophisticated and refined individuals. Additionally, by incorporating chosen colors into a kitchen's decor, the target...... middle of paper...... helps meet these needs and desires. Whether it [people influenced by advertising] like it or not, products play a role in society's privacy issue. The Aston Martin company compares its luxury car to a desirable object to own, using women as the symbol of the car. By appealing to the sexual stimuli of their male audience, the ad relies on the fact that men will be more likely to purchase their product. Ngo 4The authors and creators of the advertisement have designed their product in such a clever way that their target male audience would be attracted towards purchasing and owning such a luxurious item. They play on the fact that heterosexual men viewing their ad will be attracted to the image itself and tactically use men's vulnerability to seduce them into purchasing their luxury vehicles..