Another aspect of popular culture that we may take for granted is fashion. Fashion itself is a reflection of social, economic, political and cultural changes. It expresses modernity, symbolizing the spirit of the times. Fashion trends are constantly changing, and many people repeatedly try to change the way they dress and look, even if they don't necessarily like it. Fashion plays a major role in our society. Suppose you're waiting in line to check out and the magazine covers exude fashion. Designers ask movie stars to wear whatever they decide the season should call for. Each film or television program has carefully chosen the look it wishes to portray. Every ad may not be about fashion, but clothing is a subliminal way to capture the audience it's aimed at. Fashion reaches every corner you pass. The market reaches primary schools because most children “want to fit in”. High school is an ideal target for young teenagers who have to have what everyone else is wearing and at that age, kids are very self-conscious; they are also in primary school. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Nowadays, fashion is not just about style or just wearing what you like, but it is also an open door to stereotypes and judgments. For example, girls are immediately categorized if they wear a short skirt or dark makeup and men can be labeled as gay if they wear colors associated with girls like pink or purple, in most cases even if they wear jewelry, especially in countries. like India, Saudi Arabia and Uganda which are still very reluctant towards homosexuals. Teenagers and adults feel pressured to fit in, to dress like their friends or relatives, to buy designer clothes they can't afford just to be part of society's trends. Weddings, for example, bring in huge amounts of money for the fashion industry and people will spend almost their entire savings on the special day every little girl dreams of. Fashion moves money, which also helps the fashion economy separate classes in society. There are endless restaurants, social events, and churches where fashion plays an important role. These fast fashion brands, known for bringing democracy to the once elitist world of fashion, have created a following of consumers who engage in impulse purchases, blinded by the thrill. to own something new as often as they can. Over the past thirty years, the luxury industry has focused entirely on profitability and quality has become a secondary goal for luxury moguls. Producing the best products is no longer their main goal. The focus has shifted from what the product is to what it represents. To achieve this, major luxury companies have intensively promoted a brand's heritage, hiring a young designer to give it a modern twist and putting their logo on everything from handbags to bikinis. The product itself is no longer in the spotlight: it's the brand that speaks. Works Cited Barnard, M. (2014). Fashion Theory: A Reader. Routledge. Crane, D. (2012). Fashion and its social agendas: class, gender and sartorial identity. University of Chicago Press. Davis, F. (1992). Fashion, culture and identity. University of Chicago Press. Entwistle, J. and Rocamora, A. (Eds.). (2006). The shaped body: fashion, outfit..