In the modern world, large multinational companies often open branches in foreign countries to earn more profits and gain significant market share. However, companies consider a multitude of factors, mainly technological, environmental, political, legal and resource availability, before they can start overseas branches. Each company has its own way of doing business, culture and values ​​that workers must conform to in order to achieve the goals and preferences set by the company; therefore, with the aim of inculcating corporate culture, the company organizes employee onboarding and orientation. Audi is one of the world's largest automobile manufacturers and is headquartered in Ingolstadt, Germany; thus, it establishes some of its overseas branches in Mexico to leverage its market share and overall profits. Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get an original essay The video talks about the decision of the car manufacturer Audi to introduce one of its overseas branches in Mexico and not the United States since Mexico is a free country. commercial zone of the European Union (EU). In this regard, the company trains its potential workers in different areas of the assembly industry so that they gain the experience that they will put to use in the new branch in Mexico. In the film, professionals such as Martha Palacios, an industrial logistics engineer, receive training on how to manage Audi systems and her job when she returns to work in Mexico in the same position. Furthermore, to achieve standardization, Hubert Waltl, member of the executive committee, affirms that they train people at headquarters because they have the same processes and machines that they install in Mexico to guarantee that new workers acquire the required skills and experience. from the start, they will take them back to Mexico. Additionally, corporate culture is a crucial aspect for a company that operates in the international market, as it wants to maintain its brand and therefore customer loyalty. That's why Audi Automotive management is taking Mexican workers through a training process in Germany to show them what is expected of them and how to do things the Audi way. For example, Palacios, who is training as an industrial engineer for logistics at the Audi branch in Mexico, accompanies Claus Steppan, the industrial engineer for logistics at Audi headquarters, to meetings, assembly lines and warehouses where she learns to manage company systems and culture. Although the interns gained the necessary skills and expertise that will enable them to work effectively in Mexico, they faced a range of issues such as language barrier and cultural difference. Keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a Custom EssayIn the era of international trade, the theory of purchasing power parity (PPP) asserts that the price of a particular identical good should be at little nearly equivalent in each country. However, to achieve this, the multinational company must ensure the standardization of its products; therefore, it is essential for Audi to train its Mexican workers at their headquarters to acquire the skills and experience standard for the company. Additionally, different countries have different legal rules and regulations that may allow or hinder the..