Hegemony is a concept that implies uses of power. It was created by Antonio Gramsci in order to understand the difference between dominant groups in society who hold power and who use "intellectual and moral leadership" to try to conquer the less powerful submissive groups (floor 8). In this way, hegemony will be demonstrated in youth culture. Willard asserts that the cultural authority of the dominant society must be questioned regarding its legitimacy in the dominant role, because authority plays an important role in its production (739). Talcott Parson (quoted in Osgerby) says that youth, he believes, established behaviors and values, often seen by older generations as unique and different from mainstream society, which spread among the young to form what it is now called “youth culture” (109). Subcultural groups were created within youth culture in order to express opinions and viewpoints, often political, which were reflected in their behavior and what they wore (Osgerby 109). In this case, the main society remained a dominant power against which the youth tried to rebel, hence the recourse to hegemony. A created youth subculture group is called punk. It began in the 1970s in Britain and America (Griffiths 234). More recently, young people in New Zealand have adopted a similar subculture group called anarcho-punk. These groups were formed to establish a common community different from the community at large. Resistance from a larger societal group is part of what anarcho-punks sought to do (Griffiths 234). People who conform to society have expectations about how others should act and what they wear in public. Anarcho-punk managed to resist in a way because of the clothes they wore. Instead of appearing “trendy,” they tried to find a way to trade youth culture in order to conform to society. The conflict between them has given rise to a power struggle and young people continue to challenge the dominant society. That’s hegemony. Works Cited Griffiths, Richard. “Wicked Wardrobes: Youth and Fashion in Aotearoa.” Cultural Studies in Aotearoa New Zealand: Identity, Space and Place. Ed. Steve Mathewman and Claudia Bell. Melbourne: Oxford University Press. 2004. Print. Floor, John. Cultural theory and popular culture: an introduction. Fourth edition. Athens: University of Georgia Press. 2006. Print. Osgerby, Bill. Youth media. Routhledge. 2004. Print.Woolard, Kathryn A. “Linguistic variation and cultural hegemony: toward an integration of sociolinguistic and social theory.” » American ethnologist. Flight. 12, no. 4 (November 1985), pages 738 to 748. May 31, 2010. Print.