Good NavigationGeneral: Among website programmers and graphic designers, the importance of navigation cannot be underestimated. In fact, the success of many websites, including online retailers and other businesses, may depend on the effectiveness of their website navigation. This is a key element that directly affects you from a marketing and business perspective. Poor website navigation is often directly linked to a website's inability to attract and retain a visitor's attention. Even the best types of website navigation create distance between the user and the desired content. An effective marketer's efforts are usually aimed at shortening this distance and manipulating the website's message to be as simple as possible. It is essential that you provide a positive user experience and good website navigation is often the most important aspect of achieving this. Website navigation is the gateway to the different content sections of your website and there are some established best practice methodologies around navigation design and website layout. What should effective website navigation do? Alan Cooper summarizes that information navigation can be achieved using three main methods: Scrolling (browsing content). Linking (jumping between pages of content). Zooming. Ideally, navigation seeks to: Provide end users with the choice of 'a small selection of pages to navigate between. Clearly label segments or navigation tab pages. Adapt to changing user demands and expectations. Provide information about where the user is and how to return to the previously viewed page. Allow your website user to use an effective search function. This search feature......middle of paper......pears like this:Home>Baby>Booster SeatsThere are two distinct types of breadcrumbs, the first allows the user to know where they is located on the site. The second is dynamic and changes as you make different selections on the website, letting the user know which path they took to get to their current page. This is essential if a user opens a hyperlink deep into your website content to allow them to find their way back to the site's index pages. On-Site Search On-site search features are essential when you have a website with large amounts of content to filter through. through. This is the easiest method to use for locating information on a site and easily trumps the process of locating a specific link in a navigation menu. However, setting them up takes time and is difficult to implement correctly. If you use a third party to generate your search results