The Aim of Eliyahu M. GoldrattThe Aim of Eliyahu M. Goldratt, is the story of a man who, at a crossroads, and which direction he decides to take. The story is about a factory manager named Alex Rogo. We meet Alex six months after his first position as factory manager at UniCo, in the UniWare division. The factory is located in Bearington, Massachusetts, where Alex grew up. UniCo is definitely a manufacturing plant, what they make I still don't know. The story begins when Alex's supervisor, Bill Peach, enters the factory and turns almost everything upside down. After Alex puts out all the fires Bill started, they sit in Alex's office and talk. Bill tells Alex that production has declined in the six months Alex has been at the helm, and that an angry customer, Bucky Burnside, has an order fifty-six days late, and Alex needs to get that order shipped before anything else. Bill also says that if the plant does not restart in the next three months, he will recommend closing the plant. A few days later, Alex hears the same thing at a company meeting and understands why Bill was upset. After the meeting, Alex is looking for something and comes across a cigar he received during a chance meeting with an old physicist he knew from his college days. While waiting between flights at O'Hare, Alex wandered through an airport and found himself sitting next to the physicist named Jonah who was working on mathematical models while he was an undergraduate engineering student . Alex and Jonah start talking and Alex mentions that he is going to speak at a seminar. His subject is “Robotics: 1980s solution to the American productivity crisis”. Alex tells Jonah that his factory has more robots than any other factory in the division. Jonah is not very impressed. Jonah asks how much productivity has improved with the use of robots. Alex responds that there is a 36% improvement in one area. Jonah then asks if the factory makes 36% more money because it uses robots? Well, of course not, that's the answer. A single department produces 36% more. Jonah continues the conversation and admits that he has studied the manufacturing processes.