IntroductionThe essence of the Deutsche Telekom brand, its slogan “Life is for sharing” is in equal measure its brand promise to customers. Based on a simple concept, this promise embodies the corporate vision behind the brand: life consists of a number of major and minor personal events that people want to share with each other because they make life exciting. And Telekom offers the products and services that can achieve this. Customers should be able to easily access these experience worlds in any way possible – via telephone, Internet, Internet TV or cloud services. As a telecommunications provider, Telekom's goal is to enable this by providing the best possible communications and IT services. This means that Telekom customers can enjoy the “life is for sharing” experience anytime, anywhere. Vision To be a world-class telecommunications company providing IT and telecommunications systems as a total solution with total customer service. Striving to become a world-class player in the Information Technology and Telecommunications Industries. Produce high-tech multimedia equipment domestically (e.g. France). Extensive investments in joint ventures with international companies are expanding its operations, including upstream manufacturing of IT and telecommunications equipment. Become a major distributor of MultiFinder cross-platform systems and office automation. in the near futureMissionOur mission is to provide complete satisfaction to our customers as we strive to become a world-class telecommunications company. We will achieve this by developing the highest quality people, products and services while meeting the needs of our nation, our employees and our shareholders. At Telekom Equipment (DEUTSCHE TELEKOM), commitment is the driving force...... middle of article ......these• Ford, DI, Hakansson, H., Johanson, J. (1986) , “How do “Do companies interact?”, Industrial Marketing and Purchasing, No.1, pp.26-41. • Grönroos, C. (1990), “Relational approach to the marketing function in service contexts: the marketing and organizational behavior interface", Journal of Business Research, vol. 20 No.1, pp.3-12• Rinehart, LM, Page, TJ Jr (1992), "The development and testing of a model of negotiation of transactions", Journal of Marketing, Vol. 56 pages 18-32. • Deresky, Helen. International management. Prentice Hall. 2008. • • Acevedo L, 2010 “Why Do Companies Go International?”: available at: • http ://www.ehow.com/facts_5256365_do-companies-go-international.html accessed: 29-4-2010•• Khan A, 2010 “Deciding to Go International” available on »• http://www.webpronews. com/topnews/2005/06/20/deciding-to-go-international Accessed on: 28-4-2010