France, USA and UK are individualistic societies, meaning that their personal achievements and ambitions take priority in their lives, translating into their lives professional. On the other hand, Singapore is much more collectivist in nature and therefore views its own position as that of a group rather than responding to its own interests. Uncertainty avoidance was the only other cultural dimension to illustrate differences in the extent to which they were willing to accept ambiguity. . France's score shows that they were the most likely of the four to avoid uncertainty, with Parisian counterparts most likely to avoid circumstances that were neither usual nor expected. In turn, the United States scores the lowest, followed by the United Kingdom and Singapore, indicating the approach that should be best followed, in terms of imposing more structured organizational uniformity of procedures and practices. The final observation alongside this analysis identifies that Singapore as a society is long-term oriented, meaning that the focus is more on the future, whereas the other three countries have a short-term outlook. DemandWRSX must conduct market research to better understand and meet customer needs. by reviewing their target market before building campaigns to ensure the most comprehensive planning and appropriate strategy. Supply Value ChainIt is possible to examine which functions require the most attention and development in order to generate customer value and ultimately claim competitive advantage. By using the supply value chain model alongside strategic objective factors, it is possible to pursue a more stabilized organizational structure...... middle of paper ...... WRSX's reputation has been very negatively tarnished due to the corruption scandal which resulted in a general lack of confidence in the company from investors and stakeholders, and on a wider scale also to the detriment of signing potential new clients. This means that there is an urgent need to develop a public relations strategy to remove the negative image and replace it with a renowned positive image of WRSX. Services Rigorous design and implementation of a more effective method of writing Reports for customers would ensure more security. for customer peace of mind and to help improve skills within operations. This is important to strengthen the way customers are viewed and supported, both pragmatically and in order to build stronger relationships and encourage customer retention by establishing long-term relationships...