Hygiene factors are called unsatisfactory and Herzberg motivators are called satisfactory. Hygiene factors are the things that make employees unhappy and motivators are the things that make them happy. According to Herzberg's theory, employers should minimize hygiene factors and maximize motivators. Kellogg does a remarkable job applying this theory. Kellogg offers access to fitness centers, free health checkups for employees, and a fitness assessment by a healthcare professional. For those who need better or flexible hours, Kellogg offers several work alternatives: part-time employment, job sharing, career breaks, working from home and other alternatives. To show how dedicated Kellogg is to its employees, Claire Duckworth, a Kellogg employee, benefited from using Herzberg's theory. Claire participates in Latin American ballroom dancing competitions. Working for Kellogg allows her to benefit from flexible hours that allow her to travel to different dance competitions. Claire is one of many high-achieving and motivated employees at Kellogg (Business Case Studies,