SWOT AnalysisNormally, Coca-Cola competes with companies in the same industry. One of the most basic techniques for analyzing business and industry conditions is SWOT (strengths, weaknesses, opportunities and threats) analysis. It provides a basis for analyzing these four elements of a company's internal and external environment. Strengths • Global strength • Popularity • Customer loyalty As per its mission statement, Coca-Cola maintains global strength with its products. The company markets four of the world's five largest soft drinks; Coca-Cola “the world’s most valuable brand”, Diet Coke, Fanta and Sprite. The company also continues to differentiate itself to excel and maintains an international focus, marketing and distributing its products in more than 200 countries around the world. Coca-Cola makes its products available to consumers through a supply chain of its network of controlled vertical and horizontal bottling and distribution operations as well as through independent bottling partners, distributors, wholesalers and distributors. retailers. Coca-Cola's operating groups are located throughout North America, South America, Africa, Europe and Asia, Pacific, bottle investments and businesses. With total assets of $90.055 billion, Coca-Cola is the world leader in soft drinks and the combination of sales, technology development and marketing has made it one of the most recognized and profitable companies in the world. .Weakness • Slow moving market in Asia (China) • Health issues • Water pollution • Brand disparity One of the weaknesses of Cola-Cola is the slow moving market, especially in China, which has an impact on the growth of the company's volumes. Another weakness is the public perception of soft drinks raising health concerns and increasing the development and implementation of the paper. Consistent with its strategic direction, Coca-Cola has established these strategies to maximize its competitiveness and profitability:• Implement well-planned product, packaging, and pricing strategies to increase consumer demand• Leverage a integrated business model to continue to explore and participate in new beverage lines • Focus on high profit growth and margin opportunities • Strengthen its channel distribution through strategic acquisitions • Create and enhance leading brands While most strategies are focused on internal development, Coca-Cola management expands its market through continuous acquisition activity and jointly acquires companies with the Coca-Cola Company. Whether internally or externally motivated, nevertheless, the key to communication, each of these strategies has been the focus of marketing..