CENTRAL ARKANSAS BUSINESS INTELLIGENCEBusiness Intelligence (BI), what is it? Why is BI important for the small business owner? More importantly, why should a small business hire someone to help them analyze their “data”. What can a consultant know about a used car dealership, fast food restaurant or law firm? This question, although relevant, will not find an answer in this proposal. This proposal will focus on how Central Arkansas Business Intelligence, through “Data Analytics” and “BI Tools,” can and will help any business, large or small, in Central Arkansas become a “Data” business. Aware.” However, what does the term Data Awareness mean in the context of business practices, this proposal must use a combined definition from the National Data Awareness Project website; “In the 21st century, electronically stored information – data – has become the currency of American commerce, civil administration, and cultural and scientific innovation” and, from Encarta Dictionary, “Data, information, often under the form of facts or figures obtained from experiments or investigations, used as a basis for making calculations or drawing conclusions.”, also from Encarta “Aware, well informed of what is happening in the world or the latest developments in a field of activity.” So, the final definition: Being data aware is understanding the relationships between different sections of a business through the use of data analysis, good business practices and the use of data management tools. business intelligence. Marketing is a key factor in the success of any business. or failure will occur on multiple fronts. With a limited budget, a marketing plan will be based on “viral” marketing. A simple definition...... middle of paper ......m IT Management Company Little Rock Arkansas Information Technology Consulting Firm: http://www.edafio.comButram System Engineering. (2000, July 6). Butram RPG software development and consulting. Retrieved March 2, 2010 from Butram RPG Software Development and Consulting: http://www.butram.com/index.htmlInformation Week Analytic. (2009). Next-generation BI is here. InformationWeek. Loshin, D. (2009). Master data management. Burlington: Morgan Kaufmann Publishers. Milton, M. (2009). One-on-one data analysis. Beijing: OReilly. National Data Awareness Project. (2006, 12 06). Retrieved March 6, 2010, from the National Data Awareness Project: http://ndap.datainstitute.org/portal/index.php?option=com_content&task=view&id=13Softshoe Technology, Inc. (March 2, 2010). Retrieved March 2, 2010 from Softshoe Technology, Inc: http://www.softshoetech.com/ssweb/main.cfm