Creativity: Definition and ImportanceCreativity is the ability to bring ideas together in a unique way or to make unusual connections between ideas. Creativity allows individuals to develop different ideas and methods to use to approach tasks and problems. Most people have creative potential, but many don't know how to access it. Creative individuals possess traits that others do not. These traits may include independence, confidence, positive self-evaluation, problem-solving skills, and perseverance. These skills have become increasingly important in organizations in today's information age. Creativity is an important aspect of any organization. Individuals who think creatively keep organizations up to date with new ideas and innovations. Organizations lacking creative individuals miss out on opportunities for innovation. In today's business world, creative individuals are valuable in organizations. With the ambiguity of financial markets and high levels of global competition, many organizations only survive through individual creativity used to facilitate innovation within the organization. Creativity allows an individual to have a competitive advantage over another individual. Creativity: Personal Case Analysis Through personal experience, creativity has proven to be a fundamental aspect of business, especially marketing management. As a marketing management student, creativity is a skill asset that must be continually improved as new technologies, inventions, and ideas emerge every day. As many university students have the opportunity to complete their degree with cooperative education, having an advantage such as proven individual creativity is extremely important to stand out among the...... middle of paper ..... .e related. During the second week, I began to open my mind to new and unfamiliar ideas. I've tried saying yes to things I would normally hesitate to try. This process allowed me to think and see ideas and concepts in a new light. I think this step really allowed me to realize my full creative potential. Step 3: Become Motivated Becoming motivated to complete tasks was extremely easy for me after completing the second step. As I became more open-minded, I began to become more perceptive of my surroundings. This allowed me to motivate myself and create original ideas and methods to accomplish my academic and professional tasks. I looked forward to seeing what new ideas I could create when presented with new tasks. Results and Conclusions Within three weeks, I implemented this plan and began to see an increase in my creativity through my schoolwork and my work..