Gucci is the leader in the PPR luxury category according to the “distribution of current operating income” table. In 2012, the overall operating profit of the PPR group increased compared to 2011. The “luxury division” of the PPR group compared to the “Sport & Lifestyle” division experienced an increase between 2011 and 2012. (PPR press release 2013: 13). Gucci's growth position in relation to the luxury sector between the years 2000 and 2013 has always increased and luxury has followed Gucci's path. growth. Intermarque (2013d). Additionally, “Gucci’s distinctive heritage includes passion, home, and generations of craftsmanship” (Interbrand 2013b). Between 2011 and 2012, the region's revenue percentage did not change for Japan and Asia-Pacific (PPR 2012: 6). Gucci is the most valuable brand with 59% of turnover according to the distribution by brand category of PPR in 2012. On the other hand, “leather goods” is the best category of the PPR group which brings revenue to the group with 55 percent and the second is the “ready-to-wear” category with 16 percent (PPR 2012: 17). Revenue of Gucci i product categories...