At the beginning of Google's launch of a search engine in China, the company's need was to incorporate the Chinese language into the Google search engine. However, Google gave the Chinese government a mandate to decide what content would be censored. Later, Chinese research was halted by the government. As a result, Google decided to set up a computer in China to help investigate illegal websites. The computer was programmed outside of proximity to the Chinese government, which helped Google identify restricted websites. As a result, Google launched a new product providing users with the best high-quality Internet services. In 2006, Google created google.cn, this new browser provided competition to its competitors as there was a possibility of information privacy, hence information could not leak outside of China. Users were informed of the selection process and the Chinese language was integrated into google.com (Martin nd). The censorship was due to the different results obtained following various research. The research results obtained have attracted negative reactions from various academics, non-governmental organizations and citizens in general. Google's long-term goal was to ensure that everyone would have access to the world's most valuable information, anywhere, anytime. every time we searched for such information. This goal has been limited by Chinese government restrictions on censorship of anti-government information. Short-term goals included: satisfying user needs while competing favorably with other companies in the same industry, increasing the accessibility of information to everyone so that people get information from the middle of paper. .....with limited access to the Internet, the company compromises users' freedom to obtain as much information as possible from the Internet. The company is therefore violating its stated ethical standards. The company further presents a case in which companies seek to hold market share and gain revenue, but compromise their ethical principles in the process. ReferencesGriseri, P, & Seppala, N, 2010, Business EthicsFerrell, O, Fraedrich, J, & Ferrell, L 2009, Business Ethics: Ethical Decision Making and CasesMartin, K nd, Google, Inc., In China: Teaching Note for Bri-1004Morrill, C nd, Ethics in Question: Does Glasses Censor Anti-Chinese Information on Its Chinese Search Engine EthicalMusielak, L nd, Google-Ing China: An Ethical Analysis of Glasses Censorship Activities in People's Republic The Kenan Institute for Ethics nd, Google in China