As the publishing industry teeters on the brink of collapse and NOOK sales surge, as a self-proclaimed bibliophile, I cry for m 'sleep. The future of print media is inevitably becoming digital. Everyone knows it, but I still cling to my conventions when it comes to print media. I try to convince myself that this is somehow better, and I cling to the terrible grip of preemptive nostalgia. Jack Schafer, former editor of the online magazine “Slate,” shares my nostalgic view of print media. In his article entitled “Paper vs. Online: The Ways Old-Fashioned Newspapers Still Trump Online,” he explains how he canceled his subscription to The New York Times and replaced it with the online version of the paper. Less than a year after his cancellation from the Times, he reinstated his subscription to the print format. Rhetorical Situation This article was published in the Media Criticism section of the online magazine Slate. The genre of the articles could be classified as a media analysis article and an opinion editorial, since it was specifically placed in the criticism section. Furthermore, its subtitle "How Old-Fashioned Newspapers Still Trump Online Newspapers" suggests that it will report on the weaknesses of online newspapers. Due to this article's placement in the Media Review section and its title, Schafer's primary goal appears to be to inform his audience of how print media is significantly different from online media and the current trend information consumers preferring online articles. It informs the reader of the general conditions and changes that occur in the dissemination of information, and notes the relationship between the mode of dissemination and memory retention. Shafer quotes Bill Hills' essay: "The magic of the medium of paper...The bookshelves are intended to be testaments to another era, like the typewriter, the electric fan, and landline telephones." Records were traded for cassettes, cassettes for CDs, CDs for digital sound files. Media progression is rapidly becoming lighter, faster, more portable and better with time. The next obstacle is the paper book, the magazine and, above all, the newspaper. The endless momentum of progress continues. Works Cited Santana, A., Livingstone, R. and Cho, Y. (2011). Medium Questions: Newspaper reader recall and engagement with online and print newspapers. Association for Education in Journalism and Mass Communication. St. Louis: University of Oregon. Shafer, J. (Friday August 2011). Paper vs. Online: Ways Old-Fashioned Newspapers Still Win Over Online Newspapers. Slate, p. www.slate.com/id/2302014/pagenum/all/.