The YouTube campaign benefits from the superstars coming to the store, as each of them already has a loyal fan base. Most of these fans closely follow their favorite celebrities online. Having the stars appear on the show ensures that their fans will watch their favorite celebrities shopping, which will motivate said fans to visit the store. Celebrities don't just buy goods: they chat with Joe La Puma about their childhood and their relationship with sneakers from a young age. The discussions reinforce the status of sneakers in contemporary culture. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Flight Club's Instagram account has 2.4 million followers; therefore, a large number of people view each company post. Plus, the company doesn't pay for any of the photos it uploads to the site, saving it a lot of money. Satisfied customers tag the site with images of shoes they purchased from the store. The large number of followers on Instagram, combined with the quality products sold by the site and reviews from satisfied customers, inspire confidence in potential new customers. Weaknesses The YouTube campaign only promotes the products to the upper class of the society. While this may have its advantages, it also has many disadvantages. Some of the shoes purchased by these celebrities are outrageously expensive. For example, some of the boots purchased by the show's stars cost more than $5,000 each. Therefore, watching a show where people buy shoes at high prices may discourage you from entering the store. The working class may think that all the shoes sold in this store are too expensive. Additionally, the agreement with YouTube is not exclusive. YouTube channel Complex features stars taking on some of Flight Club's competitors. For example, stars may be taken to Stadium Goods to buy shoes. This means that loyal viewers of the show are invited to watch their favorite stars shop for products at other stores. While this is a major inconvenience, it has yet to hinder the store's success. Finally, the Instagram account adopted a lazy marketing scheme. For example, shoe photos are uploaded without a background and almost all of them are depicted the same. Browsing the company page proves boring; However, this does not mean that the images are of poor quality. They are clear, and the shoes are well arranged. The problem is that it seems like no extra effort or thought has been put into Instagram marketing. RecommendationsFight Club should have its own dedicated YouTube channel. The goal of using Complex to market the store paid off: Flight Club now enjoys a large customer base and worldwide popularity. To further strengthen its brand, the company should create a YouTube channel where it shares exciting stories. The genesis of the store, how it operates, who they buy their shoes from and the average customer base would create compelling content for viewers. Additionally, broadcasting content such as the day-to-day running of the business would likely interest many followers. Additionally, Fight Club needs to invest in a bigger, more dynamic social media team. After looking at their Instagram page, it's obvious that the company doesn't have a dedicated social media team, and if they do, they're understaffed. They should invest.