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  • Essay / Advances in Virtual Reality Technology and Product Marketing

    The popularity of virtual reality is increasing. Soon it will be used by people from all walks of life. Today, virtual reality is mainly associated with entertainment and educational purposes. In the future, we will see consumers using virtual reality with social media, shopping, and even buying a home. For our exhibition project, we will take advantage of the growing popularity of virtual reality and implement a common need: house tours. Buyers will almost always want to look at the interior of a home before deciding whether to rent or purchase the property. Our project, VR Home Tours, will meet this need while marketing virtual reality to the general public. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Marketing New Realities by Cathy Hackl and Samantha G. Wolfe is a guide to advertising virtual reality and augmented reality to consumers. Virtual reality can introduce people to more hands-on education, empathy, and an epic gaming experience. However, virtual reality can be used in a variety of ways. VR Home Tours helps drive the growing popularity of virtual reality. By marketing and learning how to market virtual reality using the tips in the book, VR Home Tours can become a part of people's daily lives. The book lists some questions that potential VR marketers should ask themselves as they begin advertising their product. These questions relate to our project and how we can answer them to make it much more attractive and engaging for our audience. Questions that I think can be better used in our own project are: "Is this experience something my target audience would want to do?" », “What do I want my customers to feel about my brand? and “How does this happen?” make them feel my brand? » (Location 1172). In our project, we can consider some of these ideas and include them in our project so that we can be ready to meet the needs of our audience or consumers during the exhibition. We need to put ourselves in the mindset of a person who wants to try our simulation and we need to deliver results that please them to the best of our ability. In the process of brainstorming our project, we had to ask ourselves: what can we produce given our capabilities and resources. Throughout our high school years, we each learned how to use Autodesk Revit and 3D Max. Revit is a program that creates 3D house models. That was the program we were all pretty good at. Since the theme of our project would be homes, we thought of something most people will need to do if they are looking to buy or rent a home: take house tours. To meet this demand, we decided to provide our VR home Tours project. “Consumer demand, high-quality devices, and market conditions have all aligned to make virtual reality and augmented reality the next major advancements in the world of technology” (Location 123). In our project, we will aim to make home visits faster for consumers, while making virtual reality more common. In order to market our product more effectively, we did some research. We needed to find out who our primary audience would be and why. "But without the ability to read and manipulate the minds of ».