Nestle has similar promotion strategies as Cadbury, but not the same. To begin with, with Nestlé targeting a larger majority of people due to the variety of its products, this gives it a greater chance of reaching more people and becoming popular for its creation of many different products and not just a certain one type, like their chocolate. With Nestle having so many products, they are well respected because their quality always seems to be very good and you won't hear many complaints about them regarding quality. This immediately gives them a greater chance of people buying their product rather than a similar product from a different brand. When it comes to marketing. Price is a very important factor in achieving success. And Nestlé offers competitive prices for its products. You will find their chocolate products at the same price as chocolate products from other companies, such as Cadbury's, so people are not likely to ignore Nestlé and choose Cadbury's because of the prices. Nestlé offers very popular promotions in the Nestlé marketing mix. An example of this would be the “Nescafé melody”. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay This essay was launched more than 20 years ago and helped Nestlé establish itself strongly in the market. Nestlé uses image differentiation since its logo is completely different from its competitors. Nestle also has a large number of educated employees who are very advanced in doing their jobs and promote Nestle well to customers. With twenty-nine Nestlé brands achieving annual sales above $1. 1B, educated employees who have experience and know what they are doing at a much more advanced level than others are essential for Nestlé. Nestlé uses Twitter to advertise and also has several Twitter accounts. Nestlé has many different Twitter accounts on which to advertise its products and services. They also have their own accounts for individual brands, just like Cadbury's, so this method must work really well. When it comes to target market attributes, Nestlé does not. Not targeting a specific age, they may be targeting a younger market for their chocolate or snacks, but their other products such as cereal or water will be targeted for any age. They also don't have a specific gender or ethnicity, but they target India for many of their products, for example Nescafé India. But this is due to their connections with India in 1912, when they began trading as the Nestlé Anglo-Swiss condensed Milk Company. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Also Get a Personalized Essay Nestlé occasionally advertises products on television, here is an example of a compelling Nestlé advertisement.