Social communication “An approach to communication based on interactive social media and conversational communication styles” (Bovee and Thill 2012 p364). We will use it as our main source to get our name out to the world. We use Facebook, Instagram, etc. in our great effort to gain recognition and patronage from customers. Using this method has and will continue to save us a lot of money in the long run. We also use integrated marketing communications or (IMC) “a strategy for coordinating and integrating communications and promotional efforts with customers to ensure greater efficiency and effectiveness” (Bovee and Thill 2012 p366). We don't have to worry about receiving negative feedback from our customers. . We ensure that every customer is satisfied and continue to strive to improve customer service. We take into account each output from our customers and what they think we can do to improve. We also use search engine marketplaces such as Google to capture customers who use search engines to find places to purchase products. This is what the troubleshooting cost overview looks like