In The Great Gatsby by F. Scott Fitzgerald, James Gatz, a man of low social standing, felt that he had lost the love of his life, Daisy, because that he had not met his desired standards of sophistication. Therefore, James Gatz decided to reinvent his identity as Jay Gatsby in an attempt to demonstrate to Daisy that she had only ever loved him. In doing so, Gatsby decided to build his new character traits based on Daisy's husband, Tom Buchanan, who he seemed attracted to. Through Gatsby's rhetorical effort to persuade Daisy, Fitzgerald has Gatsby recognize and employ the first version of Aristotle's ethos, the appeal of your own character, and the second version of ethos of Aristotle, the appeal to the character of his audience. However, Gatsby fatally miscalculated his rhetorical strategy, resulting in him losing Tom Buchanan who was "...from Chicago with more pomp and circumstance than Louisville had ever known before." (Fitzgerald 82). Given that this was said by Jordan Baker, a famous golfer, it illustrates the power Buchanan held, even with socialites. This statement also defined his will, arête, because it explained how he did not deviate from his code of conduct when he came to power. Since Gastby believed that Daisy found this trait attractive, he made it his goal to become powerful to make it easier to persuade her. To gain power, money was essential, which is why Gatsby made a lot of money quite quickly by getting involved with Meyer Wolfshiem. Since Prohibition was taking place during Gatsby's rise to power, Gatsby and Wolfshiem made a lot of money selling alcohol in addition to gambling. Even though Gatsby broke his will to respect the very country he fought to protect, he gained enough wealth to move to West Egg to a mansion located just across the bay.