The advertising industry has a way of selling things to a mass audience without providing any valid reason to do so, but the use of rhetoric allows anyone to market anything What. The advertisement that will be analyzed here is presented to you by the Mars Chocolate Company and concerns “M&M’s” candies. The rhetorical devices attached to the presentation are a substitute for evidence, an appeal to common practice, and a rationalization. Apart from this, the analysis will also include an answer to the target audience, the expected psychological effects and the subconscious needs or desires that the presentation plays on. By the end, the reader should have a clear idea of ​​the objective of the advertisement. In this ad, two major examples of evidence substitutes are at play. The first comes in the phrase "[i]t will make your chocolate taster taste even better." The "it" referred to in the quote relates to the action of sharing, with the statement asserting that sharing with another person will increase the taste of the treat. No scientific reports or survey results have been presented to support the idea that sharing makes a snack taste better and therefore should be dismissed as rhetoric. The ad goes even further with this next sentence: “[s]haring our treats is just a small step that can make your day sweeter.” Here, the idea of ​​sharing now has the benefit of making a person's day “sweeter”. Again, there are no scientific reports or investigations presenting data supporting the results obtained from sharing M&Ms. At Mars Company, they may take fun seriously, but they must have forgotten to take evidence seriously. The call for common practice... middle of sheet ...... the psychological effect that this presentation elicits from the audience focuses on making the individual feel better or happy, as indicated with the affirmation of sharing M&M's. This relates to the subconscious need that the product claims to satisfy, as it would be reasonable to assume that everyone wants joy and happiness and the company happens to own the item that will provide these feelings to the customer. Another exploited desire can be seen directly in the treat, sugar. From a young age, many are given sweets like candy and acquire a taste or want more of them and this is believed to be because the human body requires sugar as a component to function. However, too much sugar or the wrong sugar can give different results than expected. As stated in the advert, it's about finding a balance between things that will benefit individuals in the long run..