Table of ContentsSummaryIntroduction and BackgroundBackgroundMarketing MixProductPricePlacePromotionMicroeconomic EnvironmentMacroeconomic EnvironmentConclusionSummaryThis report is based on the brand “Oreo” which is owned by Mondelez. Oreo was introduced to Australia in 2001 and has gained popularity around the world. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay Market analysis has been introduced to solve and understand the impact of the market, which will affect the brand to compete with other brands but not limited to it. political, economic, socio-cultural, technological and legal factors. Micro and macroeconomic factors will be discovered to analyze the brand strength, weaknesses, opportunities and threats (SWOT). Marketing mix analysis includes the 4Ps which are product, place, price and promotion. The purpose of the marketing mix is ​​to put the right product in the right place, at the right time and at the right price. It is important to reflect the different elements that go into promoting a brand and its product. An Oreo market persona is used to determine consumer behavior based on age, region, gender and education. Introduction and BackgroundRecently, Mondelez International introduced Oreo Thins to the Australian market. Oreo Thins were first introduced in the United States and China, but are now also available in Australia. Oreo has seen 19.8% growth in the Australian market over the last year, and in response to Oreo's growth, investment in Oreo has increased. The main goal is to change Oreo because they want Oreo to become the most iconic brand in the world. To achieve this, they introduce Oreo Thins, which are their biggest innovation to date. Oreos are quite famous among consumers because nowadays restaurants like Hungry Jack's, Mcd offer Oreo shakes which are loved by customers. The sales of Oreo are increasing day by day and it is popular among everyone and everywhere. As they launch new things in marketing like recently they launch Oreo Thins which are loved by many consumers. Oreo has become very popular in Australia. Background Oreo was first introduced on March 6, 1912 in the United States. It is the best-selling brand in the United States. Oreo was introduced to Australia in 2001. It was invented by Sam Porcello and he also created a range of dark chocolate and white chocolate coated Oreo biscuits. Oreos are made in newly installed factory lines at the Mexico plant and cookies are still made in the United States. In Australia it was introduced in 2001 and since 2001 Oreo is popular among everyone. The wonderful concept of Oreo supports all marketing efforts. Consumers appreciated this marketing effort and it is now the largest brand investment in Australia. Marketing MixThe marketing mix of Oreo analyzes the brand business which covers the 4Ps (price, place, promotion, product) and the marketing strategy of Oreo regarding advertising, price and distribution of the brand. .ProductOreo is a leading cookie brand with a presence in hundreds of countries. Oreo's main product is two chocolate wafers separated by a cream filling, known as a chocolate sandwich. However, there has been greater development in terms of launching different variants of the Oreo product to meet broader customer needs. They vary in shape, flavor and some of them are different from biscuits..