Business Analysis: Sorzal InstructionSorzal Business Definition, Mission StatementMarketing authentic, quality jewelry, pottery and artifacts in the United States. Being the reputation and world famous South American and African artifact for collectors and enthusiasts. As an intermediary in the transfer of ancient culture and art to the world through tangible objects. And to expand our market, we will focus on the interests, curiosity and self-satisfaction of our target consumers. Problem Definition Sorzal is an artifact distributor whose primary function is to move artifacts from South America and Africa to the United States. Since they provide quality products and services so that they gain a reputation in this industry. The problem arose that a mass merchant wanted to cooperate with Sorzal. They want Sorzal to be their supplier and also assure that they will buy at least 250,000 goods from Sorzal. But Sorzal also has to consider many internal and external issues before making a decision. We will analyze this from many different aspects and situations in order to decide to make the right decision and suggestion for Sorzal. - SOWTInternal FactorStrengthĆ Reputation: Since our company has a long history, our company was established in 1900 and is well-known. . We win a high reputation in this industry.Ć All our products are with good verification of authenticity. Most of our customers are completely satisfied with our products. Additionally, we use local ram material and indigenous artisans to produce all of our artifacts. So we can say that each of our products is unique...... middle of paper ...... even through their quality is similar. Conclusion and suggestion (reject acceptance) In conclusion, Because our company has a stable and growing reputation and sales profit, for this step, we will not accept the contract, because we will not lose any benefits we had accumulated previously. Although if we accept the contract we estimate that we will increase by at least one million in revenue per year, we nevertheless considered that the revenue is not attractive compared to the 12 million in revenue. And this action also comes with some uncertainties, such as diminishing reputation and losing existing customer base. On the other hand, we will always increase the productivity of the replica for further expansion since the market trend changes, so as not to lose any opportunities, we will gradually increase the replica to satisfy different market needs..