Imagine sitting at a favorite sporting event. Think about all the commercials on the Jumbotron and the things the team wants you to buy. All of these teams have one main goal: to sell your product and make a profit. The men and women behind it all are sports marketers. According to Wake Forest University, careers for sports marketers are fast-paced, exciting, and quite hectic. From NASCAR to baseball, these marketers use a multitude of strategies to market their products in the real world. For example, Forbes staff member Mike Ozanian talks about the Dallas Cowboys. He contributes to the Cowboys' $500 million in revenue per season through support of specific athletes and his appearance on the television show "Hard Knocks." Additionally, EMSI Staff Writer Gwen Burrow supports Ozanian's claims by citing Drew Brees, the highest-paid player. Brees, with 11 million supporters, a great example of sports marketing. On the other hand, Joe Gillespie, CEO of Zoove, discusses the impact of technology on sports marketing. It explains how fans can order food, purchase merchandise and check the restroom line from the comfort of their seat with their mobile device. Steve Parker supports Gillespie's approach to technology by arguing that everyone has access to television, whether at home or in public. Anyone who watches television will see advertisements promoting these teams. The world of sports marketing plays a major role in the American economy. When attempting to generate revenue, sports marketers will use strategies such as specific athlete support and advancements in technology to maximize profits. Everyone who has a favorite sports team has that player that has a jersey, an autograph that they have or even met. the marginalized... middle of paper ...... are bombarded with small advertisements that encourage them to buy more. New technologies will greatly change the face of sports marketing in the coming years, causing profits to skyrocket. The world of sports will continue to grow because of sports marketers and the strategies they use to promote teams, products, and athletes. Through technology, marketers are able to publicize the lives of athletes on social media and allow smartphones to notify fans of scores from anywhere in the world (Parker). Thanks to the success of specific aspects of programs, like the Dallas Cowboy Cheerleaders, franchises can turn a profit without even winning games. Sports marketing also plays a huge role in the economy, contributing approximately $14.3 billion. Without sports, without sports marketers, and without fans, the economy and the way we view the world would be completely different..