This essay will discuss creativity within the creative industries and the creative economy. Creativity is the new word and the new value in economics. A class of creatives is replacing white and blue collar workers, changing the way the world defined society over the past centuries. Creative industries can thrive in densely populated areas where multiple, ongoing connections between creatives are possible. Although governments attempt to introduce creativity education into the education system to foster the growth of the creative economy, creativity is sometimes suppressed due to the high risk of investments that creative industries require. According to Teresa Amabile, the main definition of creativity is "the production of new and useful ideas in any field." Indeed, a creative idea must be different from other existing ideas to be considered creative. Other theorists believe that a creative idea must also be exclusive. In addition, this idea must have suitable content and achieve an objective. Heunks states that creativity is “the divergent thinking that leads to new ideas.” However John Howkins, in his book Creative Economy: How People Make Money from Ideas, gives a different definition and states that creativity is taking an idea from someone or somewhere and, giving it a personal stamp, using this idea to create a new idea. 1. Furthermore, Howkins argues that creativity is crucial for the new economy. Neither the concept of creativity nor that of economics is new, but the relationship between them is. This relationship, and how it connects these two main concepts, is the key to creating particular value and wealth. Howkins uses the term creative economy to identify this phenomenon... middle of article...... for example, the video game industry produces a huge amount of sequels and reboots of well-selling titles, as well as other titles. based on box office films. As a result, the video game industry is losing its main characteristic as a leading innovator in the creative field and is struggling to come up with ideas capable of producing innovative content. Works Cited The Creative Economy: How People Make Money With Ideas John Howkins 1945-[Updated edition]. ;2007Creative industriesJohn Hartley 1948-2005Creativity and innovation in organizationsTeresa Amabile, Harvard Business School 1996Cieply, M. (December 28, 2011). “Familiarity breeds Hollywood sequels.” The New YorkTimes.http://www.nytimes.com/2011/12/29/movies/sequels-ruled-hollywood-in-2011.html?_r=0Heunks, F.J. (1998). “Innovation, creativity and success. » Small business economics,10, 263-272.