Green marketing takes into account all the activities that ensure the best of services to customers and also meet the needs of customers in such an effective and innovative way that ensures that the environment is not not threatened in any way due to the above activities. Ecological marketing, sustainable marketing are all synonymous with green marketing. This concept has emerged in recent years as public concern about the environment has increased. Problem statement and need for sustainable marketing practices. The problems with previous marketing systems were that they did not take much account of the environment and carried out activities in ways that were detrimental to nature, causing environmental degradation. But since 2010, as public concern about environmental conservation increased, sustainable marketing became the need of the hour. .Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay Objectives To study sustainable marketing mix in detail To get more information on sustainability To study green marketing and marketing mix To learn more on Social Marketing and E-MarketingResearch MethodologyWe collected data from recent publication books, best-selling publication books, we were also guided by professors and to some extent through the Internet. Data Analysis Introduction In recent years, as people face problems of pollution, resource depletion, energy crises, biodiversity loss, etc. Sustainable marketing practices and corporate social responsibility key objective of the organization. Green marketing is a marketing concept that deals with the marketing of environmentally friendly products and services. It is becoming increasingly popular as more people become concerned about environmental issues and decide to spend their money in a way that is kinder to the planet. Green marketing can involve a number of different things, such as creating an environmentally friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing these marketing efforts on messages that communicate the ecological benefits of a product. Sustainable marketing practices include 4 'P'S of the marketing mixi.eProductPricePromotionPlaceProductKeep in mind: This is just a sample. Get a personalized article from our expert writers now. Get a personalized essay. Sustainable products are those that provide environmental, social and economic benefits while protecting public health and the environment throughout their life cycle. .Iso 14001 provides a formalized framework for managing significant environmental aspects and improving environmental performance through planning, execution, control and review. Once the product design is specified, finalized and commercially launched. LCA is used as a fundamental standard to identify social and environmental aspects and quantify the environment. impact. Norway has adopted green in practice, GRIP established in 1996 as a public company-Pvt. foundation to promote sustainable production. Similarly, UNEP and other countries have undertaken several programs. Examples: products made from waste using the 3Rs reduce recycling, reuse. The new reusable coconut-based plates are the best, for example. Sustainable packaging includes packaging products with..