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  • Essay / Titan Case Study - 1287

    14. Is there anything in particular that could be improved with SKINN? 70% of customers said no and the product is good. Others responded: The most common responses were: more variety of scents; by customers: Kolkata• Packaging can be improved, one customer complained that his spray nozzle broke both times he purchased the product.• A gift set consisting of all 6 fragrances for the purpose of gift.Bangalore• The product is placed at a lower level in the stores so does not attract attention at first, the display can be improved.• Citrus scent should be addedMumbai:• Free gifts for loyal customers, because this customer purchased 25 bottles. • More availability in the retail sector, the product is difficult to find.