Social Media BackgroundSocial media are Internet-based information tools and technologies used to share information and facilitate communications between internal and external audiences. There are various well-known social media platforms, such as LinkedIn, Facebook, and Twitter, that come to mind when talking about social media in recruitment. According to the 2013 SHRM study, these social networks are the most commonly used for recruiting, with the vast majority of organizations, approximately 94%, using LinkedIn, followed by Facebook (54%), Twitter (39%) and others professional social networks. site other than SHRM Connect (29%)Life Before Social Media Versus Life TodayBefore social media, people accessed the Internet primarily to check email; they were physically social by personally meeting other people to communicate. Companies have focused on using traditional media, such as television, print, etc., to promote their products and services. Nowadays, people have become practically social; Social media has made it easier to hold more meetings via social media rather than just face-to-face meetings. More and more businesses are investing a lot of time and money into understanding the use of social media and the benefits they can gain from it. From a human resources perspective, social media has played a huge role in employee recruitment. According to a 2013 SHRM survey conducted by Mulvey on social networking sites and recruitment/selection, more than three-quarters (77%) of organizations reported using social networking sites to recruit potential candidates. The article also stated that 80% of organizations said the main reason for using social media for recruiting purposes was middle of paper ......iting/Selection." Https://www. shrm.org Ed. Katya Scalan. Https://www.shrm.org, April 11, 2013. Web April 15, 2014. Nagy, Irina “The advantages of recruiting on social networks, August 27, 2013. Web, 16”. April 2014. O'Neill, Marty. “How Social Media Affects Hiring Practices: Pros and Cons” 2014. Penttila, Chris. “Recruiting Talent with Social Media – Building a Social Media Strategy.” June 30, 2009. Web April 18, 2014. Pratt, Siofra. “How Social Media Affected Recruiting in 2013.” Services 2013 Global Workforce Index Results – Social Talent.” Social Talent. Np, November 28, 2013. Web. April 15, 2014.SHRM and Lafe Solomon. “Social Media Policies.” https://www.shrm.org/templatestools/samples/policies/pages/socialmediapolicy.aspx, Www.nlrb.gov, May 30, 2012. Web. April 21. 2014.