The first three seem realistic for women who are unhappy with their weight and body image. One of the keys Ali identified was the fad diet in which women quickly lost weight by skipping meals and not exercising. She mentions that following a fad diet can have health consequences that encourage the client to create new healthy habits. A second point is that she talked about women taking care to prepare healthier meals, with more nutrients, without any added fat in their diet. Women find more time to cook, prepare their favorite dishes and clean up their messes, which is considered the biggest problem in the business model. A third point is where women have difficulty trying to lose weight due to uncontrolled eating habits, taking diet pills and not consuming enough of them..