Skyy Vodka constantly posts suggestive advertisements. The advertisements always appeal to sex and often promote the sexual benefits of drinking Skyy Vodka. In this article, two Skyy Vodka advertisements will be analyzed. The first commercial is called “The Antagonist”. This ad adheres to the usual norms of Skyy adverts and has an underlying theme of white, male supremacy and the female threat to that power. To attract attention, this ad uses a visual title, which is simply the name of the product – enough to attract attention. attract people's attention. In the left foreground is the product photo, a bottle of Skyy Vodka sitting next to a martini on a table, which represents the title. In order to create an interesting image, the body of this advertisement shows a scene depicted by the man and the woman. The scene in the ad takes place at night in a high-rise apartment in a prosperous metropolis. In the apartment, the curtains are drawn aside for the moment while a woman, perhaps in her twenties, straddles a man, of indefinable age, seated on a chair of which only the legs and the forearms are visible. there is also a whole power play going on in the scene. The man is holding a martini and the woman is holding a blender while seductively looking into the mysterious man's face. The man wears a business suit and the woman wears the cliché of the “black dress” and black hills. The man and woman are white. Additionally, the ad uses the element of sex appeal to incite action. The main attraction of sex lies in the body language between the man and woman, as the man's legs are between hers and her posture and leering facial expression which appears in the middle of paper......especially a depiction of the battle of the sexes for supremacy. Although at first glance the woman is depicted as inferior while addressing the man, and she is also quite devalued as a person wearing revealing clothing, there is an underlying competition between the man and woman, highlighted by colors and symbols. The woman uses sex and alcohol to weaken the man, attempting to gain some dominance in the man's world seen through the window. However, from the title of the advertisement, it is clear that the woman's actions are “antagonistic”. The woman is criticized for her techniques for gaining power, but the man is not criticized for objectifying women or using them to fulfill sexual fantasies. Although it is an ad for Skyy Vodka, this ad introduces the world of a successful white man and warns him against the power-hungry young seductress..