The advertising industry has become increasingly influential in today's society, with product promotions appearing on various media platforms such as print, television, radio and online pages. One such industry that targets individuals of all ages, especially children and adolescents, is the food and beverage industry, particularly fast food outlets like McDonald's. As a result, individuals have been bombarded with aggressive and targeted advertising campaigns that often have negative effects. Food advertisers target young people because of their purchasing power and their potential as future adult consumers. An analysis of McDonald's advertising in this essay reveals that although it overtly promotes fast food, it also implicitly promotes affordability, appeal, and family friendliness. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay McDonald's Advertisement Analysis Essay In the description of the McDonald's ad, I was able to observe the different factors that lead to the success and purpose of this ad. When I first looked at the ad, the background and the way the menu items were set up caught my attention. The background is a bright red color with a phrase in the upper left corner in bold white letters saying "The Dollar Looks Good Here." The name McDonald's is in the lower left corner, with the border of the letters being black and the letters shaded in a bright yellow color. Behind the Mcdonald's letters, there is an oval in the background with a bright yellow border and shaded in red with a shadow effect extending to the middle of the oval. When it comes to food products, the first item being a hamburger which is a McDouble cheeseburger in the advertisement is bigger than the second which is a McChicken followed by the first. Then there are fries, a drink, apple slices with a side of caramel and a McFlurry at the end. The drink cup features the image of a woman and a child blowing bubbles, which gives a happy outlook. The advert features dollar menu items in which the advertisers added the phrase "The dollar looks good here," meaning it's appealing that you get a good amount for the price you pay. McDonald's advertising in general targets the entire company. population, there is no specific age, gender or race range. Older men and women are targeted for going to McDonald's early in the morning, these are the ones who are in a hurry to eat something or a cheap coffee before the long drive to work. It also targets teenagers and children as it is labeled as their comfort food. Teenagers and children are used to this kind of food, they know it will last them a while. Parents work late and don't have time to cook or prepare dinner for their family. This makes it easier for them to order from McDonald's, where they don't have to cook and also save time. Teenagers and children are targeted because they are labeled as their comfort food. McDonald's has developed advertisements containing toys that attract young age groups to collect collections. When children receive their Happy Meals, the first thing they check is the toy they received and leave the food until last, making these meals desirable and friendly. A different ad from the same company repeats the original ad, they have a.