Based on our business strategy, the category we plan to fall into will be a luxury five-star hotel catering to international business people. The name of the hotel will be “Namaste International Hotel”. Namaste is a common greeting originating from India and used to acknowledge the divine spirit or soul of an individual (Geno). The greeting can be used by people of all ages. In Sanskrit, the term translates to “I bow to you” (Geno). Namaste has a spiritual connotation used to recognize that we are all one. It is one of the few Sanskrit words commonly recognized by non-Hindi (Geno) speakers. The term Namaste in written notation is commonly used as a closing remark, very similar to "sincerely" or "sincerely". The term was chosen to represent our welcome to guests from all over the world. In this greeting, we signify our commitment to our customer base as well as our focus on providing our guests with invaluable service and an unrivaled level of luxury. The challenge we anticipate with the hotel name is based on concerns of bias and discrimination. Namaste is recognized as a gesture specifically linked to Hindu and Indian culture. The physical act involves joining hands and bowing as a sign of respect. Although the term generally has a positive implication and can be viewed with respect by most people, some people may perceive the hotel's name as being too attached to a specific spirituality and culture. Unfortunately, there are people in this world who are not welcoming to foreign ideas and beliefs, which may affect their propensity to stay at Namaste International Hotel. In fact, we believe the majority of our customer base will understand what the term means...... middle of paper ......www.doingbusiness.org/data/exploreeconomies/india/sub/hyderabad>." Vision and missions | Leela Palaces hotels and resorts. Luxury hotels India | Official websiteThe Leela Palaces Hotels and Resorts | Luxury hotels in India. Internet. May 2, 2011. .Vizzo, Emily. “How to Start a Hotel as a Business.” Small Business - Chron.com. RequestMedia. Internet. April 19, 2011.. “TripAdvisor survey reveals hotel marketers' plans to attract travelers in 2011.” News and know-how in hotel Internet marketing. Hotel marketing. February 18, 2011. The web. April 19, 2011. .US Census Bureau 2009, Met Life Mature Market Institute 2009 Demographic Profile