Marketing mix is ​​a very essential concept for business progress. The products and services of a business organization achieve effective strategic positions in the market through the use of the marketing mix. According to Belz (2011), through proper attention to the marketing mix, an organization can have appropriate explicit marketing tactics and strategies through which its marketing objectives can be achieved to the required level. The marketing mix is ​​not just a single term but it is an assembly of different elements of marketing. It essentially constitutes the 4Ps of the marketing mix such as price, place, product and promotion. All these 4Ps have a similar impact on product promotion in various organizations. These justifiable elements of the marketing mix can be used by a business organization to increase its marketing effectiveness. With the marketing mix, a company can access marketing information to determine the results of marketing activities on its total sales. The company can evaluate the extent of effectiveness of its marketing activities using the information gathered from the marketing mix. Some of the 4Ps of the marketing mix that Interface must implement to be successful include: Product The product mix is ​​the most essential element of a company's marketing strategies. Interface is well known as the world's best supplier of commercial carpet tiles. The organization deals with the sale and rental of carpet tiles. Due to Interface's recent poor performance, determining its products should be incorporated into its marketing strategy. The ESA marketing department should mainly focus on market segmentation according to the requirements of the potentials department...... middle of paper ...... for seven years before purchasing them. This should include moving services at very attractive prices. They should also allow their customers to rent the products for longer periods, such as ten years, to promote sales. Works Cited Belz, F. and Peattie, K 2012, Sustainability marketing: a global perspective (2nd ed.). Hoboken, NJ: Wiley.Cadogan, JW 2009, Marketing Strategy. London: SAGE.Gupta, K 2010, Innovative marketing strategy balancing commercial purpose and corporate social responsibility. Mumbai [India: Himalaya Pub. House.Jackson, N. A 2013, Event promotion and marketing: theory and practice. New York: Routledge. Kapferer, J., & Bastien, V 2009, Luxury strategy: breaking the rules of marketing to build luxury brands. London: Kogan Page. Lamb, C. W 2010, Marketing (4th ed.). Cape Town, South Africa: Oxford University Press Southern Africa.