The Tipping Point: How Little Can Make a Big Difference is Malcolm Gladwell's first book published in Britain in 2000 by Little Brown. The Tipping Point is a non-fiction book. It explains how a dramatic moment can change suddenly, it's the tipping point and also explains why some ideas work and others don't, with support from various real-life stories. Say no to plagiarism. Get a custom essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay At the beginning of the book, Gladwell gave the example of a shoe brand named Hush Puppies that was out of fashion and suddenly became a trend – to show the importance of the tipping point and how changes occurring at the margin are incremental changes. And later in the book, he illustrates many examples, like how crime has fallen dramatically in New York, and why teenage smoking is out of control even after experiencing its harmful effects. He describes the research that made "Sesame Street" so effective at teaching children and the "blue clues" were even better, and also compares Paul Revere and another unknown rider from Boston at the same time with the same message, but why only Revere became famous? and illustrate many other experiences and stories that turn a trend into an epidemic. He says the 80/20 principle, which is the idea that in any situation, 80 percent of the work done by 20 percent of the participants, but when it comes to an outbreak: a tiny percentage people do the majority of the work. He further explains “the three rules of tipping points: the law of the few, the stickiness factor, the power of context. They provide guidance on how to reach the tipping point. There are three types of people who can spread ideas contagiously: Connectors Connectors know a lot of people. They're the kind of people who know everyone. He cites the concept of six degrees of separation, meaning that a very small number of people are related to everyone else through a few steps, and the rest of us are related to the world through these few steps. special people. The closer the idea or product gets to the connector, the more power and opportunity it has, these people learn new information through an entirely random process, and because they know a lot of people, they have access to new information whenever it appears. MavenThese people control the word-of-mouth epidemic. Maven is someone who solves his own problems, his own emotional needs, by solving the problems of others. They read more magazines, newspapers and are the only ones who read junk mail. What sets them apart is that once they figure out how to make a deal, they want to tell others about it too. SalespeopleThey are persuaders, people with powerful negotiation skills. They have an indefinable trait that goes beyond what they say, that makes others want to agree with them. Mavens are data banks: they transmit the message. connectors are social connections – they spread it and salespeople convince others with their powers of persuasion. The stickiness factor: In epidemics, the messenger is important, but the content of the message also matters. To create an outbreak, the message must be sticky. The message should be so memorable that it can change someone's action. Therefore, one must know the target group and the message.