Table of ContentsSummaryIntroductionAnalysisConclusionSummaryMySpace is a social networking site founded in 2003 by Chris DeWolf and Tom Anderson in Beverly Hills, California. This site has been designed to allow people to communicate or interact freely with each other. They could customize their own profile using different types of fonts, colors and layouts. DeWolfe and Anderson intended to defeat Friendster, who was very popular that day. They were able to convince local celebrities and musicians to leave Friendster and become MySpace users. Many musicians started their careers on this site and became very popular. However, a few years later, this site had lost its billions of users due to many reasons. From my observation, there are reasons why this site has dropped significantly. First, it was due to a failure in executing product development due to inconsistency and lack of leadership style. Second, managers were more concerned with profit than with user satisfaction. Finally, MySpace did not filter any negative content posted. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayIntroductionThe Internet is an interconnected system of computer networks that serve to connect and serve billions of users around the world. This invention was first discovered in 1969 by the US Department of Defense to create software for military purposes. From that point on, many scientists began using it to conduct scientific and educational research. However, regulations regarding its use were changed in 1991, stating that the Internet could be used by people for a variety of purposes. As a result, the Internet grew rapidly. Many people have contributed to the growth of the Internet, such as creating an Internet platform that will hopefully be used by other people. The platform can be the place where people can share information, resources and more. But over time, the Internet is not only used to access and share information, but also to communicate with others millions of miles away by sending or exchanging messages and documents for business purposes. However, people today use it not only for professional purposes but also to communicate in daily life. This makes the Internet a very useful and addictive technology. Furthermore, it cannot be denied that today people, whether adolescents, adults or the elderly, live in dependence on the Internet. This is an example of a platform used to communicate by people on the Internet. Myspace.com is a social networking service platform that was very popular from 2005 to 2009. It was found by Chris DeWolfe and Tom Anderson who worked at Intermix Media. , Inc. (eUniverse) in Beverly Hills, California, where this company was an American marketing company. Early on, eUniverse's programmer employees saw great potential in the Friendster website's features, particularly Chris DeWolfe and Tom Anderson. Then they tried to imitate its features and named it MySpace. In 2003, this site was first launched with ColdFusion. However, this site initially worked for eUniverse's finances, human resources and technical expertise. The first users of this site were therefore eUniverse employees. But in late 2003, the websiteeUniverse, intended for online data storage, has transitioned to a social networking site. This site aimed to allow people to communicate with each other and allowed them to create their own profile page by customizing the font style, colors and layout. DeWolf and Anderson were able to convince celebrities, musicians and models to use the site. From then on, Myspace quickly became popular among people, especially musicians. Many musicians started their careers from this platform and became popular, such as The Arctic.Monkeys. In February 2005, Mark Zuckerberg offered DeWolfe $75 million to purchase MySpace, but DeWolfe rejected his offer. Then, in July 2005, one of the first prominent Internet companies, Rupert Murdoch's News Corporation, owner of Fox Broadcasting, purchased the MySpace company for US$580 million. According to Rowan Bridge (2006), Rupert Murdoch's News Corporation or Fox first launched MySpace in the United Kingdom in January 2006. On August 9, 2006, the number of MySpace users reached 100 million in the Netherlands. Emma Barnett (2011) stated that in late 2007 and 2008, MySpace became the world's leading social networking site and beat its main competitor which was Facebook. However, in April 2008, Facebook overtook MySpace's position and became the leading networking site and MySpace slowly lost its number of users. In this study, we examined the factors or reasons for the downfall of MySpace.AnalysisMySpace was once the largest social networking site where everyone could share their ideas and communicate with each other. Many musicians started their career on this platform by sharing their new song as well as videos with people. This site was created by Tom Anderson and Chris DeWolf because they were inspired by Friendster. Therefore, they built and copied the same platform as Friendster, and this site managed to beat it, which was once the most popular site at the time. Then they tried to beat another social networking site named Facebook. But in 2008, MySpace lost billions of users. Here are the reasons why MySpace has collapsed significantly, based on my perspective or point of view. First, MySpace has failed to be innovative, particularly in the execution of its product development. This was due to its inconsistency in the development of the site. According to Chess Media Group analyst Connie Chan in Amy Lee (2011), MySpace allowed people in the entertainment industry to grow the site. This means that they indirectly changed the platform of the social networking site into a music networking site, which was not suitable for the main purpose of this site. Meanwhile, many people who registered on this platform had the intention and purpose of establishing their relationships by communicating with other people on this social platform. At the same time, another social networking site named Facebook continues to develop its site consistently to become a user-friendly platform and provide its users with a better and easier way to make friends. Furthermore, the site (MySpace) was also neglected by the new owner named Rupert Murdoch as the owner of News Corp. According to MySpace's Vice President of Online Marketing, Sean Percival (2015), said that News Corp or Rupert Murdoch was not sticking to his promises to run MySpace well. He paid more attention to another site called the Wall Street Journal. Connie Chan (2011) argued that this was due to political or administrative reasons. At the same time, a leader has an impact..