Cynthia Rose, NY is a fashion design company founded and designed by President Cynthia Rose. Cynthia's ready-to-wear and accessories collection features vintage-inspired and refurbished clothing, as well as one-of-a-kind pieces. She uses only the best fabrics found all over the world, including Paris flea markets. It has a luxury price point and Cynthia Rose's target market is women aged 30-60. The company is very small with only 6 full-time employees and has been in business for over 12 years. The company is based in New York, where all clothing is made. The Showroom is located in the center of Manhattan. Cynthia works with many buyers and private clients. The collection can be found in approximately 5 stores across the country and 2 abroad. Cynthia and her team are constantly growing her market and expanding to new locations adding to her client list. Internal Analysis and External Analysis Highlights - Cynthia Rose, NY is managed solely from New York City. This is a company that handles all operations with a “one stop shop” feel. When a customer walks into the showroom, not only can they view and purchase the collection, but they can also see all of the fabrics available in-house as options for their garment, be measured to ensure a perfect fit, and meet Cynthia and the assistant designer. to discuss any changes they would like to make. As a luxury designer, it is very important to Cynthia Rose to meet the customer's needs and ensure that they feel like they are making a worthwhile purchase. When a customer spends $1,000 or more on a piece of clothing, they should feel like they're purchasing the perfect piece. This is a very strong attribute of Cynthia Rose, NY. Cynthia and her... middle of paper ...... producing more pieces. Manufacturing plants charge less money per hour if they produce more parts. Cynthia also has the opportunity to expand her jewelry line. Currently this is a very strong area and if it continues to grow it will help make the company an even stronger competitor in the industry. Cynthia Rose recently added a selection of jewelry to her showroom. The first appointment she had at the showroom with the jewelry, she made 3 sales. ConclusionCynthia Rose is thriving where she is. With a good team that continues to move the business forward, it will continue to be profitable. If they take the necessary steps to address the company's weaknesses, they will be even better off. In 5 to 10 years, Cynthia Rose will be able to become a leader in luxury fashion and jewelry. Cynthia Rose has the potential to be a name everyone knows.