-
Essay / Strategies for Analyzing YouTube Video Performance
The following metrics can be used to analyze YouTube video performance:Say no to plagiarism. Get a Tailored Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayView Count Over TimeThe most important metric for determining the success of a video is the video's view count over time. over time as videos are downloaded for viewing. YouTube Insights provides this metric at the bottom right of each video to give users and the video source an idea of its popularity. This metric can be used to determine what type of content resonates best with your audience. The average number of views per video helps to have a clear understanding of which video content is performing well and guides future content creation. Video views should be considered the main determinant of the success of any video. Ratings (likes/dislikes) Video ratings are another metric that illustrates direct feedback from viewers. They are displayed in the lower right corner of videos along with video views. Here we can see the number of likes or dislikes the video has received over time. For a detailed view of these notes, simply click on the bar graph you see there. This allows you to compare the likes, dislikes, comments, and favorites of the video since it was published. In addition to your video's total views, ratings can help determine what video content is liked or disliked by its audience. Comments on reviews are often a better indication of engagement than just views, because reviews require more action from the audience than just watching their content. Comments in the form of likes or dislikes can help us with our search rankings, because YouTube takes these factors into account when deciding how our videos rank in search results. Discovery Events Understanding how traffic was driven to your YouTube videos is essential to understanding how to attract relevant viewers to our videos in the future. This information can be accessed by clicking on the same bar chart icon at the bottom right of most YouTube videos. It shows significant discovery events; i.e. viewers' primary referral sources to a video. The list of main reference sources allows you to analyze statistically significant opinion sources. This information provides actionable insight into which marketing channels are driving traffic to your videos over others and helps focus efforts. If one traffic source attracts more than another, the video promotion strategy can be adjusted accordingly. It’s also worth noting which websites naturally embed our videos. Video embedding is the process of copying and pasting a YouTube video for viewing on a website without having to view it on YouTube. We may rate and contact websites that embed our YouTube videos. Additionally, they can be notified when a new video launches, so they can share it as well. Analyze Audience Demographics To analyze your video statistics in more detail, you can click the Show more statistics button to get deeper analytics about the video. A better understanding of audience demographics will make it easier to create content in the future to make it as relevant as possible to the age, gender and geographic location of the audience. We can compare the data..