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Essay / An Analysis of Monsanto Advertising - 1175
The first thought one would have when hearing about a Monsanto commercial is food. Monsanto is a huge company that is heavily involved in the manufacturing of GMO products. However, looking at this advert, one notices that the food has almost no real purpose in the advert. In fact, the image is blurred, with only people engaged in conversation in focus. “Advertising often sells much more than products. It sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most importantly, normalcy” (Kilbourne 101). This is precisely what Monsanto is doing, completely ignoring its actual product and selling the values of