Comparative Analysis of Competitive Characteristics of CompaniesThe following section discusses the competitive behaviors of companies and their respective markets:The House of Authentic Delicacies in San Shu Gong (Malacca) had to face strict competition as there are up to 100 food businesses located on Jonker Street, Malacca. Nowadays, we know that there are many food companies all over the country, in every state. The company has used various strategies to compete with its competitors. The company used pricing, advertising, product variety, and promotions to compete with its competitors. For example, San Shu Gong House of Authentic Delicacies (Malacca) would promote during the New Year festival to attract more customers by advertising in the form of banner, newspaper or magazine to inform people about their promotions . Mr Tan, the owner of the company, also priced the services carefully as there are too many shops in Malacca. Once the price is set incorrectly, the company will lose customers. In addition, service skills are also of great importance...