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  • Essay / Analysis of the influence of the Adidas brand

    Is Adidas good for society? Adidas sportswear brand is definitely well known all over the world. In 2013, Adidas was the third most valuable sports brand in the world, with sales of over seven billion dollars (US), surpassed only by Nike and ESPN. Adidas also employs more than seven hundred thousand workers in twelve hundred factories across sixty-five countries. However, most of these workers are employed in countries with no labor laws and receive wages that barely allow them to eat a meal each day, let alone support their families. For this reason, it can be argued that Adidas is a scourge on society. Adidas is guilty of globalization by integrating its products into the societies of these countries. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay In countries like Sri Lanka, the Philippines and Indonesia, Adidas workers are neglected in the sense that they receive very few salaries. Every day, a worker earns around thirty rupees, which is not even the value of a dollar. Because of these low wages, workers are essentially forced to skip meals and, in most cases, give their ATM cards to loan sharks. This shows that Adidas is exploiting these countries, as for years workers have fought for pay increases but are simply ignored. Globalization is illustrated here because one of its aspects is the use of foreign labor, particularly low-paid labor. This also shows that globalization is a scourge on society because it leads humans to take advantage of other humans. Adidas also manages to mistreat its workers by banning the organization of unions. Due to the lack of love laws preventing worker mistreatment, Adidas does not allow workers to form unions despite years of protest and demands. Unions generally make workers feel secure in their jobs because they ensure that employers are not abusive in some way and that they provide equal benefits to every worker. As workers are not protected, they suffer abuse from their supervisor or manager. This can include verbal abuse, such as name-calling, or physical abuse, where workers sometimes have shoes thrown at them. For obvious reasons, the fact that workers are trying to form unions, but they are constantly refused, shows that Adidas is harming society because they do not care about the safety of their employees, which shows an aspect linked to globalization from which a company benefits. of foreign labor. This also shows that globalization is bad for society because it leads to a general lack of interest in foreign employees, who may adjust to include domestic employees if the United States allows it. Keep in mind: this is just a sample. Get a custom paper now from our expert writers.Get a Custom EssayDespite its actions in foreign countries, Adidas manages to maintain its popularity within the society. Much like other companies that mistreat workers in the same way, like Nike, it's as if the actions of these companies are ignored because of the amount of revenue they generate, essentially allowing them to get away with their problems. The fact that Adidas does not care about the safety of..